Giving identity to the ISB Mohali Campus
Let us address three issues when we discuss promoting 'ISB @ Mohali'.
1. Importance :- Having come across numerous instances when relatives, friends or acquaintances didn't know about ISB Mohali, we must ensure our founding batch creates enough awareness about the campus, its activities and of course, us.
The trick here is to promote the Mohali campus, to an extent where people fully recognize the 'One School - Two Campus' philosophy, without creating a sense of rivalry between Hyderabad and Mohali. Our campus should be the talk of North India, not just the town of Mohali or Chandigarh. What makes it easy is that ISB is known all over.
2. How do we go about doing it?
1. We should start by ensuring that we work closely with Media and Communications Team in ensuring that ISB @ Mohali is branded appropriately. There are several ways to go about it.
a. Revamp or recreate ISB Mohali sub page. Let it still be a part of www.isb.edu, but let it have a theme, possibly of a "New Tomorrow". On campus, let us do away with those traditional flexi-banners and standees ( which we came across when ISB was promoting the 'Effective Presentation Seminar' which was held in KC Royal Park.). We need to utilize the bare walls which are enclosed within the Bar Building ( the building which contains all the LT's, LRCs, Offices etc., and scale the posters proportionately.
b. Stage 2 can be implemented, once we get onto campus. We know that ISB Day is held on December 7th. We should create a series of events leading upto ISB day, which involves comprehensive coverage by the Media. I am sure all of us are creative enough to come up of different occasions and events where we can invite the media.
c. Start promoting the 4 Centres of Excellence :- We may look at consulting, or finance or marketing post ISB. Lets face it - infrastructure, public policy, manufacturing and healthcare are hot sectors, and we can certainly capitalize on them, by ensuring maximum participation and involvement of our 4 sponsors of these centres. Any visit by either of the Chairmen of the companies, or someone like Mr. Sunil Bharti Mittal, should be promoted enough so that the newspapers carry articles. I request all my class mates, who have good contacts with the media to formally work with the Media and Communications Team.
d. Make Mohali campus accessible and friendly. :- We must enhance our ISB Ambassador Program (current batch students who volunteer to conduct campus tours to prospective students and families). A typical day at campus must include
i. Auditing a class
ii. General Presentation by the Admissions Team
iii. A free meal and a one hour campus session with any one of the ISB Ambassadors.
I had visited ISB for points i and ii, in September last year when I had applied, and was a bit disappointed about option iii not being available. Trust me, these small gestures towards prospective students really enhances the image of the school.
e. BLOG :- With so many creative writers among us, we must ensure a small pool of us form a part of the Blogging Team, whereby 6-7 of us (with diverse experience) can write about our daily lives, challenges, opportunities and fun. These blogs get a lot of coverage on sites such as PagalGuy and gmatclub.com. I like the CMU Tepper MBA Blog ( http://www.tepper.cmu.edu/mba/online-community/student-blogs/index.aspx) .
3. 200 odd different ideas. :- I am sure all of us can come up with many more ways and means of promoting our school. Feel free to tell me some of them :)
Abhay
Let us address three issues when we discuss promoting 'ISB @ Mohali'.
1. Importance :- Having come across numerous instances when relatives, friends or acquaintances didn't know about ISB Mohali, we must ensure our founding batch creates enough awareness about the campus, its activities and of course, us.
The trick here is to promote the Mohali campus, to an extent where people fully recognize the 'One School - Two Campus' philosophy, without creating a sense of rivalry between Hyderabad and Mohali. Our campus should be the talk of North India, not just the town of Mohali or Chandigarh. What makes it easy is that ISB is known all over.
2. How do we go about doing it?
1. We should start by ensuring that we work closely with Media and Communications Team in ensuring that ISB @ Mohali is branded appropriately. There are several ways to go about it.
a. Revamp or recreate ISB Mohali sub page. Let it still be a part of www.isb.edu, but let it have a theme, possibly of a "New Tomorrow". On campus, let us do away with those traditional flexi-banners and standees ( which we came across when ISB was promoting the 'Effective Presentation Seminar' which was held in KC Royal Park.). We need to utilize the bare walls which are enclosed within the Bar Building ( the building which contains all the LT's, LRCs, Offices etc., and scale the posters proportionately.
b. Stage 2 can be implemented, once we get onto campus. We know that ISB Day is held on December 7th. We should create a series of events leading upto ISB day, which involves comprehensive coverage by the Media. I am sure all of us are creative enough to come up of different occasions and events where we can invite the media.
c. Start promoting the 4 Centres of Excellence :- We may look at consulting, or finance or marketing post ISB. Lets face it - infrastructure, public policy, manufacturing and healthcare are hot sectors, and we can certainly capitalize on them, by ensuring maximum participation and involvement of our 4 sponsors of these centres. Any visit by either of the Chairmen of the companies, or someone like Mr. Sunil Bharti Mittal, should be promoted enough so that the newspapers carry articles. I request all my class mates, who have good contacts with the media to formally work with the Media and Communications Team.
d. Make Mohali campus accessible and friendly. :- We must enhance our ISB Ambassador Program (current batch students who volunteer to conduct campus tours to prospective students and families). A typical day at campus must include
i. Auditing a class
ii. General Presentation by the Admissions Team
iii. A free meal and a one hour campus session with any one of the ISB Ambassadors.
I had visited ISB for points i and ii, in September last year when I had applied, and was a bit disappointed about option iii not being available. Trust me, these small gestures towards prospective students really enhances the image of the school.
e. BLOG :- With so many creative writers among us, we must ensure a small pool of us form a part of the Blogging Team, whereby 6-7 of us (with diverse experience) can write about our daily lives, challenges, opportunities and fun. These blogs get a lot of coverage on sites such as PagalGuy and gmatclub.com. I like the CMU Tepper MBA Blog ( http://www.tepper.cmu.edu/mba/online-community/student-blogs/index.aspx) .
3. 200 odd different ideas. :- I am sure all of us can come up with many more ways and means of promoting our school. Feel free to tell me some of them :)
Abhay
No comments:
Post a Comment